Part of managing your online reputation is learning how to react to reviews, both good and bad. One can hope that they will never get a bad review, but the truth is, if you’re well-known and popular, a bad review will eventually happen. Sometimes the reviews are deserved, other times not, and worse, sometimes they’re bought. Yes it’s true, if you are really intimidating other sellers and in case they don’t have values they might hire someone to create damaging hype about you. The biggest thing to accomplish is to learn how to manage your online reputation, and how to respond to (or not reply) a negative critique.
One solution is to create a comment tree. A comment tree can become the model for both solopreneurs or complex organizations. It creates a system of how and when you will respond to online posts by others. And, it allows you to guard your uniformity – even to the point that others on your staff or team can follow the pattern and respond in the voice of the organization, not as themselves. This is a big piece of a growing presence in social media circles for businesses.
A balance doesn’t mean flat, by the way. You can have a balance in your marketing campaign, while having your profits shoot straight up. One way to make sure that steady growth in your business is one of the newest kinds of Internet marketing, online PR. This can involve press releases, keyword-optimized character and how-to articles, branded blogs, and online What Are Some Ways to Self-Manage Your Online Reputation?.
You gather the relevant negative, positive and neutral posts about the product and collate it in a data base. Bear in mind that posts should be relevant to the product/service.
People love free stuff and if you add a little competition, such as a contest, you’re in business! This is the easiest way to build links Online Reputation Management but the trick is to entice people to share the URL of their submission. The more links the higher your page rank and search engine listing will rise since your website traffic will significantly increase. You can build a micro-site just for the contest and then link it to your main site. Fortune 500 companies do it all the time.
Signing up for an online alert is a great way to keep tabs on your company. Most of these are free; the only drawback is that it takes considerable time every day to go through the alerts. However, many alert systems have settings that allow you to receive updates every week, or month, or however often you like them. Then, it’s just a matter of taking the time to sift through the alerts and discover if there’s any bad online press about your company. By keeping close tabs like this, you can solve issues before they become too big to handle. If this is something that you’re not sure you have time for, contacting a Utah SEO company is your next bet. They are skilled in handling issues like this – so leave it to the pros.
It’s for kids. Contrary to the perception that social media is for tweens, teens, and 20-somethings, older demographics are rapidly evolving into this space. According to analysis by iStrategyLabs, Facebook experienced 276% growth in users aged 35-54 in 2009 and is its fastest growing segment.
Micro-sites are usually simple websites that shouldn’t require much maintenance. Change the content at lease once a year or you’ll run into having a stale website. If those negative pages still exist, then you should continue to fight and renew your domains until the 1st two pages in the search results are to your liking.